Essential Guide To Pay-Per-Click Advertising
Written by Webmaster on Sunday, September 23rd, 2007 in Keyword, Overture, Pay Per Click.
Which Engines Should You Use?
Following Goto.com’s (now known as Overture) phenomenal success with pay-per-click (PPC) advertising, more than 160 PPC startups have sprung up.
Out of these 160 PPC engines, only a few may actually have the search volume to generate a respectable number of clicks for your site.
Most PPC startups require between $10 to $25 of setup fee which can be applied to clickthroughs. They offer low minimum bids of $0.01. But with limited search volumes, they may bring you only a few clicks each day!
My recommendation is to go for established PPC engines with high search volumes that can generate higher clickthroughs. (more…)