ADNAN.Biz

Even before you launch your website, you can (and should) begin to use your domain name. Why? Because it is the worlds cheapest advertising tool and an excellent way to brand your business. How? By using your domain name in your email address and in your signature file.

If your email address reads yourname@aol.com or you@bell.com - you are branding the name of your Internet Service Provider. Why should you do it? Your ISP doesn’t pay you for it. Indeed, you pay THEM a monthly fee!!!

Quite likely you were not aware that you do have a choice here. Instead of advertising Earthlink, GTE, BellSouth, or AOL, you can advertise and brand your own business and your own name.

In case you didn’t know, here is how it works. For example, my own service provider is home.com — but my e-mail program is configured so, that the address I use in my “from” field says “wanda@loska.com”. I can do that because my web host provides me with a forwarding service. That means, any message sent to wanda@loska.com is forwarded automatically to my *home.com* account. (more…)

Keywords, Keywords, Keywords… establishing an internet presence is said to be all about controling the hot keywords. But the fact of the matter is that establishing your company as an industry leader is much more important.

I did a little research on the keywords used by large companies and found that keywords were really secondary to having a great brand identity.

Coke.com uses a total of 3 key words, Saddleback Church uses just 2. Can you guess what they are?

Building a great business and letting people know about it through traditional methods can drive business to your site and is far more cost effective than pay per click. Pay per click is like having a store on Main Street and being charged for everyone who looks in the window of your shop. Would you let a city do that? What if the newspapers charged you for everyone who read your ad in the paper whether they purchased from you or not?

Focus on developing your business reputation and customer service, tell everyone you meet to check out your website, then give them services on the site that are useful, entertaining, interesting and are updated frequently. (more…)