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Archive for the 'Advertising' Category

Blogging for Dollars

Written by Webmaster on Monday, October 8th, 2007 in Advertising, Blog, Pay Per Click.

Blogging for dollars might sound like the latest game show or some new drinking game, but it’s the latest craze to hit the Internet. Bloggers began blogging for a number of reasons, but as the blog movement has increased in popularity, they have found ways to monetize their blogs and are seeing their commitment pay off.

Whether a blogger’s focus is to communicate with customers or just to have fun, they have begun looking at ways to earn revenue from their blogs. The most popular ways for bloggers to earn some added cash for their pet projects are:

Google Adsense in Blogs

Google AdSense allows webmasters to dynamically serve content-relevant advertisements in blogs. If the visitor clicks one of the AdSense ads served to the blog, the website owner is credited for the referral. Webmasters need only to insert a Google-generated java script into the blog or blog template. Google’s spider parses the AdServing blog and serves ads that relate to the blog’s content. Google uses a combination of keyword matching and context analysis to determine what ads should be served. (more…)

Cold Calling Really Sucks

Written by Webmaster on Sunday, October 7th, 2007 in Advertising.

There are many oh so many different ways to market a product or a service. Among these varied techniques, there are many good ways to generate sales and customers. But as many are the good methods, marketing also has its fair share of turkeys. Cold calling is one of the techniques in marketing that is subject to scrutiny in many ways. Marketers and other organizations are beginning to doubt the efficacy of cold calling.

Cold calling is also called blind calling. The marketer in this case calls up or contacts a ‘random’ person who might, if the marketer is lucky, want the product or service want to buy into what the marketer is offering. Cold calling is pretty much like blind guessing who your next customer will be. The caller then does his pitch talk to this person even if he or she has not been referred to by anyone.

This method of marketing has also been used by honest marketers and has also resulted in good customer relationships. However, cold calling has fallen out of fashion due to the fact that it has been well abused by many an unscrupulous marketer. (more…)

The Most Effective Free Advertising

Written by Webmaster on Friday, September 28th, 2007 in Advertising, Search Engines, Website Traffic.

After a few months of advertising my online business opportunities’ website, I have learned a valuable, but true advertising fact. The best way to advertise an affiliate program is through writing articles and submitting them to syndicated sites for others to use, thereby creating links to your own website.

If you are new to website promotion, you may need to know how this works. First, you need to read, and then you write about what you have learned. I have found that there is definitely no shortage of information on the web. Take the information and put into your own words, your thoughts and feelings regarding what you have learned through your reading, and experiences and knowledge of your own. Sit down and write from 350 to 700 words about what you think or have learned in this process. When submitting them to article publishing sites for approval, make sure to add your website links in the author’s note, to link your website to other websites. (more…)

Understanding Editorial Guidelines

Written by Webmaster on Thursday, September 27th, 2007 in Advertising, Ezine, eBook.

Editorial guidelines, also known as writer’s guidelines, are the rules set forth by publishers for contributing authors. In order to have your article taken seriously you must review the guidelines prior to submission. It is also recommended that you review previous editions of the publication to get a better feel for the types of articles favored by the editor(s).

Outlined below are the typical issues covered in editorial guidelines along with their definitions and any additional information you should know.

Length of article: The minimum and maximum word count of articles considered for publication. Online articles are usually expected to be 750 to 1,000 words while off-line publications will often accept a longer article.

Topics: The subjects of articles accepted by the publication. Never submit an off topic article as this is very annoying and may result in further submissions from you being banned.

Illustrations/Photographs: Some publications require/accept illustrations or photographs and will usually specify the size and format required for acceptance.

Editorial style: Consistency and accuracy governs the use of a style selected by the editorial department of a publication. Many publications require the use of the Associated Press Stylebook which covers spelling, capitalization, grammar, punctuation and usage.

Author Photograph: Some publications require or accept a photograph of the author usually included with the submission of the article. Guidelines will often cover the size and format of photographs.

Byline length: Also known as an author biography or resource box. Some publications have certain requirements for length, characters per line and what or how much contact information can be included.

Payment: Your byline is often the only payment you will receive for your article. However, some publications (particularly those in print) pay for articles by the word or per article.

Rights: Governs whether or not the publication will accept original or reprinted articles, how long they plan to use the material and whether the article can be used elsewhere at the same time.

Query requirement: A query is a letter written to the editor that proposes an article topic and asks permission to submit. Some publications require that you query the editor (by e-mail, fax or mail) prior to forwarding your article.

Submission methods: Methods of submissions may include via fax, e-mail or hard copy sent by courier or standard mail.

Editorial calendar: It is not unusual for a publication to establish an editorial calendar for each year far in advance. The calendar will cover topics, themes, article types and required submission dates broken down by publication dates.

Format accepted: Each publication will accept articles in certain formats such as Word, WordPerfect, text or Adobe Acrobat.

Audience: Demographics such as number of subscribers, gender, educational level, age and income level.

Notification: When you will be contacted about your submission. Many publishers choose to contact only if an article is chosen for publication.

Acknowledgements: In some cases you will be required to sign (either electronically or on paper) an acknowledgement that you have read the guidelines.

It is very important to understand and follow the editorial guidelines of your target publications in order to maximize your chances of publication. Not all publications will include all of the above items in their editorial guidelines. Contact the editor if any of this information is not disclosed and you need it to refine your submission.



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